BUSINESS PLAN
Prepared by Malou Parreno for the
proposed business expansion of:
MEGASPHERE FITNESS CENTRE
EXECUTIVE SUMMARY:
Megasphere Fitness Centre will serve Bulacan-area businesses, helping them to become more productive, while lowering their overall costs.
Our business is based on two simple facts:
- Healthy employees are more productive than chronically ill employees.
- It costs less to prevent injuries or illnesses than to treat them after they occur.
At Megasphere Fitness Centre, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.
By helping employees change their behavior patterns and choose more healthy lifestyles, Megasphere Fitness Centre will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc.
The Philippines’ health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Megasphere Fitness Centre.
OBJECTIVES
- Provide wellness strategies/programs to businesses in the Bulacan area.
- Create working relationships with 10 companies by the end of 2007.
- Expand Megasphere Fitness Centre into Manila by the end of 2008.
MISSION
Megasphere Fitness Centre is a health service that helps businesses and individual workers attain one of the greatest gifts of all--that of good health. Personal gains, such as improved self-esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee.
KEYS TO SUCCESS
Megasphere Fitness Centre's keys to success are:
- Marketing services to companies and individuals.
- Recruitment of experienced managerial talent.
- Dedication and hard work of the founders.
- Raising productivity.
- Lowering overall costs.
COMPANY SUMMARY
Megasphere Fitness Centre is based on the belief that healthy employees are more productive and efficient employees. For this reason, it provides wellness strategies/programs to businesses in Bulacan area. This combines promotion of health and exercise-related activities designed to facilitate positive lifestyle changes in members of a company's work force.
The company began in Bocaue, Bulacan, founded by Malou R. Parreno.
COMPANY OWNERSHIP
Megasphere Fitness Centre is a single proprietor ownershiip registered with DTI on January 2000.
COMPANY LOCATIONS AND FACILITIES
Megasphere Fitness Centre headquarters are located within the first fitness centre located in Bocaue, Bulacan. Upon expansion, offices will be moved to a different location, not within any individual fitness centre.
SERVICES
Business ratios for Megasphere Fitness Centre indicate strong financial growth and an impressive chance for investment opportunities, making expansion and further development both very possible.
SERVICE DESCRIPTION
Megasphere Fitness Centre provides wellness strategies/programs to businesses in the Bulacan area. A wellness strategy is a long-term effort, combining both health-promotion and exercise-related activities designed to facilitate positive lifestyle changes in members of a company's work force.
Megasphere Fitness Centre will work with a company's senior management to help it develop a mission statement for its wellness program. The client company's employees will undergo a health-risk analysis, following which each employee will be given the opportunity to meet with a health professional to design a personalized health program.
Finally, Megasphere Fitness Centre will furnish employee progress reports to senior management with which to carry out the incentive program and generally monitor changes in the behavior of its work force.
COMPETITIVE COMPARISON
Megasphere Fitness Centre is not primarily a health club, as are the majority of competitors. This organization is in the business of health care cost management. The major function is to work with client companies to implement wellness strategies. Many employees will become benefactors of such strategies without ever visiting the fitness facility, as exercise is only one facet of overall wellness.
Megasphere Fitness Centre has a vested interest in each individual member of every wellness program, unlike many competitors. An integral part of this service is following up and monitoring the individuals.
FULFILLMENT
All fitness machines are purchased from exercise equipment distributors, while all medical equipment is bought from a reputable supply company.
